Digital or Die? 2022 State of Jewelers Going Digital Report

State of Digital Transformation Survey Report

See how the retail jewelry digital landscape has changed over the past year

Download this report to learn:

  • How your jeweler peers experienced the impact of digital technology on marketing, staffing and sales in 2021-2022
  • Where jewelers are spending marketing technology dollars to reach customers
  • What online promotion media jewelers say delivers their best return on their investment
  • Key takeaways and recommendations to help improve your store’s digital technology

Fill in this form to download:

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Jewelers Going Digital 2022 Survey Webinar with Industry Leaders

View this in-depth discussion of the Jewelers Going Digital survey conducted in 2022 by BriteCo, GemFind Digital Solutions, IGS, Instore magazine, WJA, and Polygon.

A coalition of leading retail jewelry providers and professional organizations has surveyed the jewelry industry landscape to get a clearer picture of how retail jewelers are managing the digital transformation of their sales and marketing operations accelerated by the demands of a global pandemic.

Go Digital.
Learn how here:


BriteCo Tools

Free Cloud-Based Appraisal System

This free technology helps jewelers save time and money in streamlining the appraisal process.


Polygon |

Polygon Resources
The most complete marketplace for gem & jewelry pros. Try our PRO access FREE for 7 days!


GemFind |

Comprehensive digital marketing resources for retail jewelers


Instore Magazine | Blogs

See the latest jewelry industry news as well as retail jeweler research in the Jeweler Big Survey at


International Gem Society |

Information and educational services for everyone interested in gemstones. For gemologists, hobbyists, jewelers, lapidaries and everyone in between


Keep me updated on future surveys
and info from Jewelers Going Digital